PRIVACY STATEMENT
(Latest update: January 1, 2010)
We appreciate the opportunity to interact with you on the internet and are
committed to protecting and safeguarding your privacy. The purpose of this
Statement is to inform you about the types of information we might collect about
you when you visit
www.rearad.com and other
RearAd Web sites that link to this Statement (collectively, our “Sites”), how we
may use that information, whether we disclose it to anyone, and the choices you
have regarding our use of, and your ability to correct, that information. From
time to time, we may supplement this Statement with additional information
relating to a particular interaction we have with you.
Information We Collect
The primary reason that we collect certain personal information is to
provide the best possible level of customer service. It enables us to deliver
service and product announcements, updates and special offers as well as provide
convenient and personalized user access and improve the features and usability
of our services. Any information we collect on our Sites generally falls into
the following two categories:
1. Personal Information
This refers to information that lets us know who you are or things
specifically about you.
·
Visitors
You can browse our Sites as a visitor without revealing any personally
identifiable information (“Personal Information”). If you want to register, you
may voluntarily provide Personal Information (such as name, address, email
address, a telephone number) to us for the purpose of contacting you, including
via email, to assist with registration and customer service. In such event, we
might maintain a record of your contact, including such Personal Information, in
a file specific to you. We use this information to provide better service in the
event that you contact us again.
·
Registration
When you register to become a Mobile Ambassador, to participate in a
RearAd affiliate program or in connection with other RearAd partner programs, we
will collect Personal Information, including general contact information such as
name, address, email address and telephone number, demographic information such
as driving habits and automobile usage, and other information that may
personally identify you. This Personal Information is securely stored and may be
accessed under “My Driver Profile”. You are assigned an identification number
and select your own password – both are needed to access your “My Driver
Profile”.
2. Aggregate Information
This refers to information that does not, by
itself, identify you as a specific individual.
Such information would include the Uniform
Resource Locator ("URL") of the website that referred you to our Sites, your
Internet Protocol ("IP") address (a number automatically assigned to your
computer whenever you surf the web), your operating system and browser type, and
any search terms that you enter on our Sites. Our web server aggregates this
information in order to monitor the level of activity on our Sites, evaluate its
effectiveness, and improve the content of our Sites in order to make your visit
an easy and enjoyable experience.
We may collect, compile, store, publish, promote,
report, or otherwise disclose or use any aggregate information, provided that
such information does not personally identify you. We do not correlate any
Personal Information with the aggregate information that we collect on our
Sites. If we do correlate any aggregate information to you, it will be protected
like any other Personal Information under this Privacy Statement.
Information Security and Accuracy
We intend to protect your Personal Information and
to maintain its accuracy. Any Personal Information you provide to us will be
stored in our databases in the United States. RearAd implements reasonable
physical, administrative and technical safeguards to help us protect your
Personal Information from unauthorized access, use and disclosure. For example,
we encrypt certain sensitive Personal Information such as credit card
information when we transmit such information over the Internet. We also require
that our suppliers protect such information from unauthorized access, use and
disclosure.
How We Use Personal Information
The following paragraphs describe in more detail
how RearAd may use your Personal Information.
Personalizing your Experience on our Web Sites
We may use information we collect about you to
provide you with a personalized experience on our Sites, such as providing you
with content in which you may be interested and making navigation on our sites
easier.
Providing Support
We may use your Personal Information to support
products or services, such as notifying you of a service product update or fix.
We may also provide “Live Chat” sessions on our
Sites to assist you while you’re navigating through our sites; we will use
Personal Information you provide via these sessions in accordance with this
Privacy Statement.
If you request something from RearAd, for
example, a product or service, a callback, or specific marketing materials, we
will use the information you provide to fulfill your request. To help us do
this, we may share information with others, for instance, RearAd's business
partners, financial institutions, shipping companies, or postal or government
authorities. In connection with a transaction, we may also contact you as part
of our customer satisfaction surveys or for market research purposes.
Marketing
The information you provide to RearAd, as well as
the information we have collected about you indirectly, may be used by RearAd
for marketing purposes. Before we do so, however, we will offer you the
opportunity to choose whether or not to have your information used in this way.
You may at any time choose not to receive marketing materials from us by
following the unsubscribe instructions included in each e-mail you may receive,
by indicating so when we call you, or by contacting us directly (please refer to
“Privacy Questions and Access” below).
Some of our offerings may be co-branded, that is
sponsored by both RearAd and third parties. If you sign up for these offerings,
be aware that your information may also be collected by and shared with those
third parties. We encourage you to familiarize yourself with their privacy
policies to gain an understanding of the manner in which they will handle
information about you.
If you choose to “Email This Page” to a friend or
colleague, we will ask for their name and e-mail address. We will automatically
send a one-time e-mail sharing the page you indicated, but will not use that
information for other purposes.
Recruitment
In connection with a job application or inquiry,
whether advertised on an our Sites or otherwise, you may provide us with
information about yourself, such as a resume. We may use this information in
order to address your inquiry or consider you for employment purposes. Unless
you tell us not to do so, we may keep the information for future consideration.
Monitoring or Recording of Calls, Chats and Other
Interactions
Certain online transactions may involve you
calling us or us calling you. They may also involve online chats. Please be
aware that it is RearAd's general practice to monitor and in some cases record
such interactions for staff training or quality assurance purposes or to retain
evidence of a particular transaction or interaction.
Use of Information in the Social Computing
Environment
RearAd may provide social computing tools on some
of its Web sites to enable online sharing and collaboration among members who
have registered to use them. These include forums, wikis, blogs and other social
media platforms.
When registering to use these tools, you will be
asked to provide certain Personal Information. Registration information that is
not automatically made available to other participants as part of your profile
will be subject to and protected in accordance with this Privacy Statement.
Any other content you post, such as pictures,
information, opinions, or any other type of Personal Information that you make
available to other participants on these social platforms, is not subject to
this Privacy Statement. Rather, such content is subject to the Terms of Use of
those platforms, and any additional guidelines and privacy information provided
in relation to their use. Please refer to them to better understand yours,
RearAd's, and other parties' rights and obligations with regard to such content.
You should be aware that the content you post on any such social computing
platforms may be made broadly available to others inside and outside RearAd.
Protect the Rights and Property of RearAd and
Others
We may also use or share your information to
protect the rights or property of RearAd, our business partners, suppliers,
clients, or others when we have reasonable grounds to believe that such rights
or property have been or could be affected. In addition, we reserve the right to
disclose your Personal Information as required by law and when we believe that
disclosure is necessary to protect our rights, or the rights of others, or to
comply with a judicial proceeding, court order, or legal process served on our
Sites.
Information for Business Partners
If you become a Mobile Ambassador or other RearAd
business partner, you may visit RearAd Web sites intended specifically for
RearAd business partners and/or enter into business arrangements, such as Driver
Contracts and other affiliate arrangements. We may use information provided on
such RearAd business partners Web sites and through other business arrangements
to administer and develop our business relationship with you, any business
partner you represent, and RearAd business partners generally. For instance,
this may involve using your information to send you details of RearAd business
partner programs. It may also include sharing certain information with other
business partners (subject to any confidentiality obligations that may exist),
or RearAd customers or prospects. In connection with a particular transaction or
program, we may also contact you as part of customer satisfaction surveys or for
market research purposes.
Information for Suppliers
If you represent a RearAd supplier, you may visit
RearAd Web sites intended specifically for use by RearAd suppliers. We may use
the information provided on that site in connection with entering into or
performing a transaction with you. For example, this may include sharing
information with other parts of RearAd, RearAd's business partners, customers,
shipping companies, financial institutions and postal or government authorities.
It may also be used to administer and develop our relationship with you, the
supplier you represent, and other RearAd suppliers generally.
Cookies, Web Beacons and Other Technologies
As mentioned above, we collect information from
your visits to our Sites to help us gather statistics about our Sites’ usage and
effectiveness, personalize your experience on our sites, and tailor our
interactions with you.
We do so through the use of various technologies,
including one called "cookies". A cookie is a piece of data that a Web site can
send to your browser, which may then be stored on your computer as a tag that
identifies your computer. While cookies are often only used to measure Web site
usage and effectiveness and to allow for ease of navigation or use and as such,
are not associated with any Personal Information, they are also used at times to
personalize a known visitor’s experience to a Web site by being associated with
profile information or user preferences. You can set your browser in most
instances to notify you before you receive a cookie, giving you the chance to
decide whether to accept it or not. You can also generally set your browser to
turn off cookies. Since cookies allow you to take advantage of some of our
Sites’ features, we recommend that you leave them turned on. If you block or
otherwise reject our cookies, you will not be able, for instance, to add items
to your shopping cart, proceed to checkout, or use any Web site services that
require you to sign in.
Our Site may also use Web beacon or other
technologies to better tailor the site to provide better customer service. These
technologies may be in use on a number of pages across our Sites. When a visitor
accesses these pages, a non-identifiable notice of that visit is generated which
may be processed by us or by our suppliers. These Web beacons usually work in
conjunction with cookies. If you don't want your cookie information to be
associated with your visits to these pages, you can set your browser to turn off
cookies. If you turn off cookies, Web beacon and other technologies will still
detect visits to these pages; however, they will not be associated with
information otherwise stored in cookies.
We may also include Web beacons in marketing e-mail
messages or our newsletters in order to determine whether messages have been
opened and links contained within clicked on.
Some of our business partners set Web beacons and
cookies on our site. We have no access or control of these third party tracking
technologies.
Links to non-RearAd Web sites
Our Sites may contain links to non-RearAd Web sites
that are not affiliated with RearAd. RearAd is not responsible for the privacy
practices or the content of those other Web sites.
Notification of Changes
We will post a notice for 30 days at the top of
this page notifying users when this Privacy Statement is updated or modified in
a material way. If we are going to use your Personal Information in a manner
different from that stated at the time of collection, we will notify you, and
you will have a choice as to whether or not we can use your Personal Information
in such a way.
Privacy Questions and Access
If you have a question about this Privacy Statement
or RearAd's handling of your information, you can send an email to the RearAd
Web site coordinator at
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.
You can also contact us at:
RearAd's Corporate Privacy Office
1289 Fordham Blvd, Suite 327
Chapel Hill, NC 27514-6110, USA
In certain cases, you may have the ability to view
or edit your Personal Information online. In the event your information is not
accessible online, and you wish to obtain a copy of particular information you
provided to RearAd, or if you become aware the information is incorrect and you
would like us to correct it, contact us at
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.
Before RearAd is able to provide you with any
information or correct any inaccuracies, however, we may ask you to verify your
identity and to provide other details to help us to respond to your request. We
will contact you within 45 days of your request.
If you no longer wish to receive marketing e-mails
from RearAd, please send an e-mail to
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or follow the unsubscribe instructions
included in each marketing email.
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